Kollege Town Sports, CUW Athletics sign sponsorship agreement

MEQUON, Wis. – Kollege Town Sports, an athletic apparel and equipment company, have entered into a sponsorship agreement that will enhance the student-athlete experience at Concordia University Wisconsin, as announced by Director of Athletics Dr. Rob Barnhill.

"I am really excited to begin this strategic partnership with Kollege Town Sports because it will allow us to maximize our operational dollar to provide our student-athletes and coaching staffs with great apparel, outstanding customer service and diverse product lines," Barnhill said.

"This type of agreement is mutually beneficial and befits an athletic program of our size and stature. The traditional one-sided model of apparel companies simply exchanging money for product is obsolete and we found a willing partner that recognized the value that we bring as an entity. I truly believe that this partnership will enhance the visibility and brand recognition of our athletic department offerings and offer our staff and students great value."

Kollege Town Sports is a national apparel company featuring Adidas and Under Armour brands, innovative programs, custom screen-printing, embroidery, tackle twilling and laser etching under one roof in Madison, Wisconsin. The team at Kollege Town Sports has years of service in the team apparel industry. They pride itself on service and attention to detail.

"We are excited to be working with CUW," Kollege Town Sports President Tom Handlen said. "Partnerships are an important part of our business and we couldn't be happier than the one we have formed here in Mequon. We pride ourselves on creativity, delivering on time and doing the little things. This has built us a solid reputation and a service model to the industry that results in happy coaches, athletes and fans. Our goal is to be partners with the Falcons for a very long time."